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Data Analytics as the word indicates is the analysis of data that is in the raw form and then conversion of the same in explanatory forms. Whenever research is conducted a raw data is derived by the researchers and then the next step of the same is, data analytics. The process begins with descriptive analysis. This analysis aims to answer the question, “What happened?” The next step is advanced analytics: This step takes the help of advanced tools to extract data and then makes predictions and discover trends. With the help of these tools and techniques analysis of raw data is done and is converted into meaningful data sets. These data analytics techniques are very useful otherwise a lot of information would get lost and appropriate conclusions will not be drawn. It is said data is the future, the reason for the same being with increased competition it is necessary that appropriate research is conducted and then, more importantly, accurate conclusions are drawn for the same and this can only be achieved through data analytics.

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