Once you’ve crafted out your webinar presentation, you can start scripting your pre-webinar and post-webinar marketing content.
Before you start designing your sales pages, or setting up webinar software, you should script out your webinar emails, sales copy, and marketing collateral.
Like you did in the planning phase, start by listing out the major touch points in your webinar marketing, and the major points in the webinar presentation.
Remember to make sure you have a consistent message throughout in your ad copy, your landing page, your thankyou page, and on any handouts or downloads you’ll give your audience before, during and after your webinar.
Don’t forget follow up emails and content – you can often double or triple your sales from your webinar through effective followup marketing – including emails, other content, and phone follow up calls.